When you’re competing in a crowded market online, featured snippets may be just the solution that helps you to stand out among your competitors.

If you’re familiar with any of the popular search engines; from Google and Bing, to Yahoo! and Yandex, you’ve likely already encountered featured snippets many times, even if you’re unsure of what they are.

Featured snippets are those small pieces of information and links to websites that appear the highest in search results. When customers plug a question into Google, the first link and answer that comes up is most likely a featured snippet.

It’s the featured snippet that often gets the most pageviews and clicks.

They are sometimes known as “Position: #0” and are important because they create attention and brand awareness for your website.

Many online marketers and search engine optimisers find it desirable to have featured snippets in as many search queries as possible, because they potentially direct customers towards your page and information rather than that of your competitors.

How do you Create Schema Markup

Adding schema markup or structured data to your website or blog can enhance your appearance in the search results. Enhanced features can include placement in Position: #0 with a feature-rich result such as headline text and larger images. 

But how do you create this markup?

There are three ways in which website owners and SEOs add structured data to their websites:

  1. You can write the code yourself. If you’re tech-savvy, detail-oriented and are prepared to write your own code, you could do the research and apply the schema markup yourself. You’ll need to understand the Schema.org, and also write code.
  2. Mark up a page at a time. If you have only a few pages or page that require markup, you could try one of the many solutions available that let you manually define the class(es) that best describe your content and fill in the blanks.
  3. Automate without code. If you run a WordPress website, we’ve made this easy with Snippetron. Simply install the plugin and the Snippetron engine does the work for you – learning about the content in your website and serving up a concise summary of each page to the Search Engines.

Write the Code Yourself

If you’re tech-savvy, detail-oriented and are prepared to write your own code, you could do the research and apply the Schema markup yourself. You’ll need to understand the Schema.org, and also write code.

Mark up a Page at a Time

If you have only a few pages or page that require markup, you could try one of the many solutions available that let you manually define the class(es) that best describe your content and fill in the blanks.

Automate Without Code

If you run a WordPress website, you’ll love Snippetron. Install the plugin and our engine does the work for you – learning about the content and serving up a concise summary of each page to the Search Engines.

Snippetron works with WordPress & WooCommerce to automate Schema Markup for your website

With a standard that continues to evolve, Snippetron really does make the process of creating schema markup easy.

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